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TD Bank ratchets up interest rates on their personal line of credit accounts

Rates Go UpDear Ross, I just received a letter from TD Canada Trust advising me the interest rate on my personal line of credit has increased from 8.75% all the way up to 12.5%. Why is this happening?

Actually, I have had the same question four times in the past two days, so here is my unofficial, admittedly biased analysis of what is going on…………… The bank has issued a personalized form letter which reads:

 

 

Important!

“Dear Ms. Smith,

At TD Canada Trust, it is important to us to be able to provide a wide variety of products, services and features to suit a range of customer needs. In order to do this, we regularly review our accounts, and sometimes, we adjust our pricing. I am writing today with information about a change to your Line of Credit Variable Annual Interest Rate.”

blah blah blah……..….

“If you want to discuss options to help you manage this interest rate change, or if you have other financial needs, we invite you to call 1-866-819-3137 or visit your local TD Canada Trust branch. We have knowledgeable representatives ready to help answer any questions you may have.”

The letter goes on and spills into a second page and says……………………

“We appreciate your business and look forward to continuing to meet your financial needs in the future

Sincerely,

Lawrence Engel

Vice President, Personal Lending”

This seems a very nice way of saying, we decided we need to squeeze revenues from our loan portfolio, and we are targeting everyone who has a personal line of credit. Hope you understand, but we are in business to make a profit, and we can do this whenever we want – check the fine print lady.

As I said, I received four such complaints this week. Let’s look at the four TD clients and see what conclusions we can draw.

Client # 1

A lawyer practicing law in the GTA. She is a TD Bank client twelve years, with a credit score consistently over 800. (That’s awesome folks)

She maintains her law practice trust and business account at TD Bank, has a TD Infinite Visa, and a personal checking account. She has a $13,000 PLC. Her current balance owing  is only $23.

Her rate was bumped 3.75% to 12.5%

For comparison, her Scotiabank PLC is at 6%, and her high limit CIBC Aerogold Visa is at 11.9% – and that’s a credit card!

Client # 2

A self-employed gentleman, and a TD customer fifteen years, he also has an impeccable credit history with a score usually around 750. He has a $17,000 PLC, and has a zero balance currently. In fact, TD owes him $8 in this account as he overpaid last time he used it. He has five products with TD Canada Trust.

He also has a $20,000 Infinite Visa card, and operates a Select Checking account with a $24.95 monthly fee. (Waived because he maintains at least a $5,000 in the account at all times)

His rate was increased “only” 1% to 7.5%

Client #3

A young professional mid-level marketing manager at another financial institution. She banks her take home pay of $56,000 in her personal checking account, and also has a personal credit score over 800. She has been a TD Bank customer her whole life, and has five products with them.

She has a TD Waterhouse account; a TD RRSP, and a small TD Rewards Visa, which she does not use anymore. She has had a $29,000 PLC at TD for five years (given her while she was a full time university student!)

Her present balance on the PLC is around $11,000 – she used the money to buy a used car, and makes multiple payments each month against her balance. She never waits for the due date to make a payment

Her rate was increased 2.5%to  8.5%

Client #4

A middle aged chef in an ethic restaurant, making in the mid-forties each year; his credit score is around 700 – no derogatory information, and he has been a TD client four years. He also has a $10,000 TD Infinite Visa; four products with TD Bank altogether.

He has a balance of $9,500 against a limit of $12,500. He has never paid down the balance to zero, and the amount owing is most likely a case of exuberant spending

His rate was increased by 1.75% to 7.5%

Apparently, all clients were assessed an increase of anywhere from 1% to 4%.

Conclusions:

As my old statistics prof used to say, we have insufficient data to draw any conclusions. All of the above are model clients – never, ever a late payment anywhere by any of them. And yet, TD is increasing their interest rate. I wonder what they are doing to people who aren’t so perfect?

I am totally in favor of strong, profitable Canadian banks, but I think they should be careful in their account evaluation processes. These four people sound like keepers – why alienate them and risk them taking their business elsewhere?

Update – February 06, 2012. Ellen Roseman of the Toronto Star wrote a column today on this same subject. She cites a spokesperson at TD Bank who says that in fact, 60% of clients will see a rate increase, and 40% will actually see a rate decrease. I have hundreds of active clients, but I have yet to hear from one who has seen their interest rate go down though. Read Article…